According to reports, Amazon announced on July 22, 2022 that the price of Amazon Prime service at some sites will rise by about 40%. From September 15th, its annual PRIME cost in the UK will increase by 20%, from £ 79 to £ 95. This is also the first price increase in Amazon Prime in the UK since 2014. Data show that more than 50% of families have Amazon Prime subscriptions.
In France, the price increased even more, from 49 euros to 69.9 euros each year, an increase of 43%. This is the first time that the company has raised prices since entering the French market in 2008. Amazon will also increase the prices of Spain and Italy by 39%each year; membership fees in the German market will increase by 30%each year.
According to Reuters, Amazon blame the price rise on “inflation and rising operating costs.” The announcement of the member price change was released a few days before Amazon released its second quarter. Amazon announced the first quarter of the first quarter in the past quarter, and the company blamed some losses on the rise in fuel, transportation and warehouse storage costs.
Amazon’s spokesman believes that the rise in Prime service prices will not lead to a large number of users withdrew. Judging from its previous price increase experience in the US market, few users chose to withdraw bips after annual fees increased by $ 20 to $ 139. However, users of the most affected French market expressed strong dissatisfaction on the Internet: saying that Amazon’s price increased the hearts of old users. An old user who has been subscribing to the subscription since 2012 learned that the price increased the news immediately.
Post time: Jul-28-2022