It is reported that TikTok will open TikTokShop in 12 countries after the Spring Festival in 2023, including France, Italy, Spain and other traditional European countries, as well as Australia, New Zealand, Brazil and other regions, and will continue to accelerate the expansion of small shop business in the world.
It is revealed that among the 12 countries TikTok is expected to open, Spain and Brazil are the first countries TikTok considers to launch TikTokShop business. At present, TikTok has started to recruit positions related to e-commerce in Brazil and Spain, and a series of executive positions recruited by TikTok in Madrid, Spain require that the incumbent have more than 10 years of e-commerce business experience in relevant fields.
It is understood that the GMV of TikTok e-commerce has exceeded US $1 billion in the first half of 2022; Throughout 2022, TikTok Shop’s GMV in Southeast Asia has more than tripled to US $4.4 billion.
In addition, TikTok Shop mentioned in the report on the global year-end promotion of the quarter that TikTok Shop achieved a 136% increase in the overall GMV of the global cross-border business and an increase in order volume of more than 77% in the end of 2022. Nearly 60000 merchants and 30000 celebrities participated in the promotion of the season on the whole platform. The relevant accounts have been broadcast for more than 2.72 million hours. In the short video and live broadcast, the merchants and platform users have interacted more than 1.3 billion times.
It is worth mentioning that in order to help cross-border sellers continue to boost sales during the Spring Festival, the TikTok Shop platform launched two major policies and business suggestions: the merchants’ Spring Festival incentive policy and the holiday logistics pre-arrangement notice, as well as the suggestion that the Spring Festival holiday merchants should set the holiday arrangement in advance and the customer service should reply automatically.
Cross-border merchants receive the task of “Don’t close the Spring Festival” from “Shop Background-Growth Center-My Tasks” during the period of 2023.1.21-1.27. After receiving the task, during the period of 2023.1.21-1.27 for the Spring Festival, they can complete one effective live broadcast of more than 1.5 hours or publish two trailer short videos in the markets of the United Kingdom and five Southeast Asian countries every day, which is deemed to be the completion of the task, and can enjoy an additional 20 full tickets every day.
笔记
双语对照
Post time: Feb-13-2023